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PRINT DESIGN This overlaps with other design categories as it involves many forms of design, from identity pieces such as letterhead and business cards to promotional pieces including brochures, direct mail and posters. Print design is everywhere . . . the label on your granola bar for breakfast, the catalogue you got in the mail, the menu you ordered dinner from, the book you read before bed. In this "e-world" we live in, many forms of communication have gone electronic, but there’s nothing like a tangible printed piece to keep you current in your clients' thoughts.
PAGE LAYOUT This is a component of print design that deals with the fine details of arranging text and visual elements on a page. It addresses the nuances of font selection, letter spacing, headline proportions, text flow and the elegance of white space. Whether a promotional brochure, catalogue, or novel, careful consideration is given to how the words and other elements fit and flow on the page. Ironically, if done well, most people won't notice; if done poorly it will turn even the best design into a third-rate disaster.