WEB SITES Everybody needs one. In today's world, you almost don't exist without a website. The mere existence of a website adds validity to your business or organization. There are many considerations when designing a website; as with other design mediums, it starts with conveying the "feel" of your organization while effectively communicating your information. There are a lot of templates and "do it yourself" web services out there these days, but most of them are a one-size-fits-all solution. Think of your website as the electronic gift box your business is delivered in—you wouldn't wrap a vase in a shirt box, would you? Consideration to the type and amount of content you have (and may have in the future) needs to be considered before the pages that present it are created.
How complex your website is is up to you, but keep in mind that while design is important, function is number one—if people can't figure out how to navigate through your site to find the information they need, it doesn't matter how funky, slick, or cool it looks, it's not doing its job, and may even be leaving people with a negative opinon of you. Your website forms the first impression of your organization for many potential clients—what's your website say about you?